Author: Gary Erickson
This story is about how a man saw a need and filled that need.
Gary Erickson, the founder of Clif Bar, tells how a long bike ride in his 30s led him to create the iconic, organic energy bars and other related products when there was really only one on the market at that time.
I enjoyed reading his short stories throughout the book about his mountain biking trips and other excursions he took with friends and how the lessons he learned from those trips apply to how he runs his business.
It's great to read about how some businesses owners, like Gary, stay true to their passions in their business instead of conforming to practices that compromise their values.
I recommend this book for anyone, especially businesses owners, outdoor enthusiasts and organic foodies.
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